---
title: Simplify ASC | Industry Trends, Technology, and News | David Howerton
description: CEO
---

# Blog

 Our latest take on what you need to know about the trends and insights shaping ASCs.

Categories

- [All](https://blog.simplifyasc.com)
- [ASC Operations](https://blog.simplifyasc.com/topic/asc-operations)
- [Practice Management Systems](https://blog.simplifyasc.com/topic/practice-management-systems)
- [ASC Technology](https://blog.simplifyasc.com/topic/asc-technology)
- [ASC Software](https://blog.simplifyasc.com/topic/asc-software)
- [Thought Leadership](https://blog.simplifyasc.com/topic/thought-leadership)
- [ASC Billing](https://blog.simplifyasc.com/topic/asc-billing)
- [ASC Regulations](https://blog.simplifyasc.com/topic/asc-regulations)
- [Nursing Leadership](https://blog.simplifyasc.com/topic/nursing-leadership)
- [Digital Patient Chart (EHR)](https://blog.simplifyasc.com/topic/digital-patient-chart-ehr)
- [Simplify ASC Platform](https://blog.simplifyasc.com/topic/simplify-asc-platform)
- [ASC Reporting](https://blog.simplifyasc.com/topic/asc-reporting)
- [EHR Software](https://blog.simplifyasc.com/topic/ehr-software)
- [Revenue Cycle Management](https://blog.simplifyasc.com/topic/revenue-cycle-management)
- [EMR Software](https://blog.simplifyasc.com/topic/emr-software)
- [Lifestyle](https://blog.simplifyasc.com/topic/lifestyle)
- [ASC Time Management](https://blog.simplifyasc.com/topic/asc-time-management)
- [Patient Safety](https://blog.simplifyasc.com/topic/patient-safety)
- [ASC Work/Life Balance](https://blog.simplifyasc.com/topic/asc-work-life-balance)
- [ASC Safety](https://blog.simplifyasc.com/topic/asc-safety)
- [Cybersecurity](https://blog.simplifyasc.com/topic/cybersecurity)
- [Events](https://blog.simplifyasc.com/topic/events)
- [Instructional](https://blog.simplifyasc.com/topic/instructional)
- [Success Stories](https://blog.simplifyasc.com/topic/success-stories)
- [21st Century Cures Act](https://blog.simplifyasc.com/topic/21st-century-cures-act)
- [ASC Coding](https://blog.simplifyasc.com/topic/asc-coding)
- [ASC Patient Satisfaction](https://blog.simplifyasc.com/topic/asc-patient-satisfaction)
- [ASC Scheduling](https://blog.simplifyasc.com/topic/asc-scheduling)
- [Information Blocking](https://blog.simplifyasc.com/topic/information-blocking)

## David Howerton

![David Howerton](https://blog.simplifyasc.com/hubfs/DaveHowertonHS.jpeg)

CEO

### Recent Posts

- Simplify ASC

![](https://blog.simplifyasc.com/hubfs/iStock-1095302428%20crop.png) http://www.simplifyasc.com Simplify ASC ![](https://simplifyasc.com/wp-content/themes/simplify/img/favicon/favicon-32x32.png) Feb 11, 2022 2:39:48 PM David Howerton

[Top 5 Questions We Get Asked](https://blog.simplifyasc.com/top-5-questions-we-get-asked)

[EMR Software](https://blog.simplifyasc.com/tag/emr-software), [ASC Software](https://blog.simplifyasc.com/tag/asc-software), [Practice Management Systems](https://blog.simplifyasc.com/tag/practice-management-systems), [ASC Technology](https://blog.simplifyasc.com/tag/asc-technology), [Simplify ASC Platform](https://blog.simplifyasc.com/tag/simplify-asc-platform), [Digital Patient Chart (EHR)](https://blog.simplifyasc.com/tag/digital-patient-chart-ehr), [EHR Software](https://blog.simplifyasc.com/tag/ehr-software), [ASC Billing](https://blog.simplifyasc.com/tag/asc-billing), [Revenue Cycle Management](https://blog.simplifyasc.com/tag/revenue-cycle-management)

 Nov 10, 2021

 Here are the most popular questions we field about Simplify’s complete, all-in-one solution helping ASCs improve their efficiency and profitability. When I meet ASC staffers at a trade show or industry event, I always enjoy educat \[...\]

[Read](https://blog.simplifyasc.com/top-5-questions-we-get-asked) 

<https://blog.simplifyasc.com/top-5-questions-we-get-asked>

- Educational / Industry

![](https://blog.simplifyasc.com/hubfs/iStock-1336139577%20crop.png) http://www.simplifyasc.com Simplify ASC ![](https://simplifyasc.com/wp-content/themes/simplify/img/favicon/favicon-32x32.png) Oct 14, 2021 7:09:19 PM David Howerton

[6 Ways to Reduce Employee Turnover in Your ASC](https://blog.simplifyasc.com/6-ways-to-reduce-employee-turnover-in-your-asc)

[Thought Leadership](https://blog.simplifyasc.com/tag/thought-leadership), [ASC Operations](https://blog.simplifyasc.com/tag/asc-operations), [Nursing Leadership](https://blog.simplifyasc.com/tag/nursing-leadership), [ASC Work/Life Balance](https://blog.simplifyasc.com/tag/asc-work-life-balance)

 Sep 20, 2021

 Good help is hard to find. In case you hadn’t heard, we are in the midst of what has been coined the Great Resignation. Large numbers of potential employees are in the process of re-evaluating their careers and the amount of time \[...\]

[Read](https://blog.simplifyasc.com/6-ways-to-reduce-employee-turnover-in-your-asc) 

<https://blog.simplifyasc.com/6-ways-to-reduce-employee-turnover-in-your-asc>

- Educational / Industry

![](https://blog.simplifyasc.com/hubfs/iStock-1048227408.jpg) http://www.simplifyasc.com Simplify ASC ![](https://simplifyasc.com/wp-content/themes/simplify/img/favicon/favicon-32x32.png) Feb 14, 2022 5:15:59 PM David Howerton

[Why We Offer Simplify ASC as a Tech-Enabled Service](https://blog.simplifyasc.com/why-we-offer-simplify-asc-as-a-tech-enabled-service)

[Instructional](https://blog.simplifyasc.com/tag/instructional), [Thought Leadership](https://blog.simplifyasc.com/tag/thought-leadership), [ASC Technology](https://blog.simplifyasc.com/tag/asc-technology), [Revenue Cycle Management](https://blog.simplifyasc.com/tag/revenue-cycle-management)

 Aug 24, 2021

 ASC leaders looking to improve their operations and bottom-line results through software or services have various options to evaluate. My advice? Choose wisely because who or what you choose may hinder the improvements sought. By \[...\]

[Read](https://blog.simplifyasc.com/why-we-offer-simplify-asc-as-a-tech-enabled-service) 

<https://blog.simplifyasc.com/why-we-offer-simplify-asc-as-a-tech-enabled-service>

- Instructional

![](https://blog.simplifyasc.com/hubfs/Choosing%20the%20Partner%20Image.jpg) http://www.simplifyasc.com Simplify ASC ![](https://simplifyasc.com/wp-content/themes/simplify/img/favicon/favicon-32x32.png) Jun 29, 2021 7:59:39 PM David Howerton

[Choosing the Right Partner Enables Your ASC to Maximize Cash Collections](https://blog.simplifyasc.com/choosing-the-right-partner-enables-your-asc-to-maximize-cash-collections)

[ASC Software](https://blog.simplifyasc.com/tag/asc-software), [Practice Management Systems](https://blog.simplifyasc.com/tag/practice-management-systems), [ASC Technology](https://blog.simplifyasc.com/tag/asc-technology), [ASC Operations](https://blog.simplifyasc.com/tag/asc-operations), [Digital Patient Chart (EHR)](https://blog.simplifyasc.com/tag/digital-patient-chart-ehr), [EHR Software](https://blog.simplifyasc.com/tag/ehr-software), [ASC Billing](https://blog.simplifyasc.com/tag/asc-billing), [Revenue Cycle Management](https://blog.simplifyasc.com/tag/revenue-cycle-management)

 May 7, 2021

 Choosing to outsource your revenue cycle management (RCM) -- or any other critical part of your workflow for that matter -- is an important decision for any ASC. But how do you ensure that you select the right vendor partner? At S \[...\]

[Read](https://blog.simplifyasc.com/choosing-the-right-partner-enables-your-asc-to-maximize-cash-collections) 

<https://blog.simplifyasc.com/choosing-the-right-partner-enables-your-asc-to-maximize-cash-collections>

- Instructional

![](https://blog.simplifyasc.com/hubfs/iStock-174231065.jpg) http://www.simplifyasc.com Simplify ASC ![](https://simplifyasc.com/wp-content/themes/simplify/img/favicon/favicon-32x32.png) May 20, 2021 3:52:11 PM David Howerton

[9 Tips for Running a More Successful ASC](https://blog.simplifyasc.com/9-tips-for-running-a-more-successful-asc)

[ASC Software](https://blog.simplifyasc.com/tag/asc-software), [Thought Leadership](https://blog.simplifyasc.com/tag/thought-leadership), [Practice Management Systems](https://blog.simplifyasc.com/tag/practice-management-systems), [ASC Technology](https://blog.simplifyasc.com/tag/asc-technology), [ASC Operations](https://blog.simplifyasc.com/tag/asc-operations), [Digital Patient Chart (EHR)](https://blog.simplifyasc.com/tag/digital-patient-chart-ehr), [ASC Billing](https://blog.simplifyasc.com/tag/asc-billing), [ASC Reporting](https://blog.simplifyasc.com/tag/asc-reporting)

 Feb 23, 2021

 "Successful people do what unsuccessful people are not willing to do. Don't wish it were easier; wish you were better." -- Jim Rohn Running a surgery center draws upon a broad yet diverse set of clinical, technical, operational an \[...\]

[Read](https://blog.simplifyasc.com/9-tips-for-running-a-more-successful-asc) 

<https://blog.simplifyasc.com/9-tips-for-running-a-more-successful-asc>

- Educational / Industry

![](https://blog.simplifyasc.com/hubfs/ASC%20Customer%20Experience-1.jpg) http://www.simplifyasc.com Simplify ASC ![](https://simplifyasc.com/wp-content/themes/simplify/img/favicon/favicon-32x32.png) Sep 23, 2019 10:03:40 PM David Howerton

[Price Transparency and the Surgery Center Patient Experience](https://blog.simplifyasc.com/price-transparency-and-the-surgery-center-patient-experience)

[ASC Operations](https://blog.simplifyasc.com/tag/asc-operations), [ASC Billing](https://blog.simplifyasc.com/tag/asc-billing)

 Sep 13, 2019

 A Reference Guide to the Essentials of Nursing Leadership and Management When Ronald Dys was born in Berkeley, California in 1947, the total charge for his birth at Alta Bates Hospital was $108.36.

[Read](https://blog.simplifyasc.com/price-transparency-and-the-surgery-center-patient-experience) 

<https://blog.simplifyasc.com/price-transparency-and-the-surgery-center-patient-experience>

- Educational / Industry

![](https://blog.simplifyasc.com/hubfs/Screen%20Shot%202019-08-08%20at%202.54.28%20PM.png) http://www.simplifyasc.com Simplify ASC ![](https://simplifyasc.com/wp-content/themes/simplify/img/favicon/favicon-32x32.png) Aug 13, 2019 2:10:14 PM David Howerton

[Why Generalized Software Isn’t Solving Your ASC’s Real Problems \[Podcast\]](https://blog.simplifyasc.com/why-generalized-software-isnt-solving-your-ascs-real-problems)

[Thought Leadership](https://blog.simplifyasc.com/tag/thought-leadership), [ASC Regulations](https://blog.simplifyasc.com/tag/asc-regulations)

 Aug 13, 2019

 Simplify's own Marta Shultz and Doug Marrs sat down at ASCA 2019 with John Goehle of The ASC Podcast. Listen in for a deep discussion of why ASC software should be based around the real-world problems ASC Administrators are facing \[...\]

[Read](https://blog.simplifyasc.com/why-generalized-software-isnt-solving-your-ascs-real-problems) 

<https://blog.simplifyasc.com/why-generalized-software-isnt-solving-your-ascs-real-problems>

- Lifestyle Content

![](https://blog.simplifyasc.com/hubfs/asc%20month%20wide.jpg) http://www.simplifyasc.com Simplify ASC ![](https://simplifyasc.com/wp-content/themes/simplify/img/favicon/favicon-32x32.png) Jul 15, 2021 7:35:56 PM David Howerton

[National ASC Month: The Role ASCs Play in Today’s Healthcare Ecosystem](https://blog.simplifyasc.com/the-role-ascs-play-in-healthcare-ecosystem)

[Thought Leadership](https://blog.simplifyasc.com/tag/thought-leadership), [ASC Regulations](https://blog.simplifyasc.com/tag/asc-regulations)

 Aug 7, 2019

 Quick — what saves $38 billion in commercial claims alone (according to Healthcare Bluebook and HealthSmart), boasts high patient satisfaction rates, and is a preferred workplace for thousands of highly-skilled healthcare professi \[...\]

[Read](https://blog.simplifyasc.com/the-role-ascs-play-in-healthcare-ecosystem) 

<https://blog.simplifyasc.com/the-role-ascs-play-in-healthcare-ecosystem>

- Lifestyle Content

![](https://blog.simplifyasc.com/hubfs/balance-865087_1920.jpg) http://www.simplifyasc.com Simplify ASC ![](https://simplifyasc.com/wp-content/themes/simplify/img/favicon/favicon-32x32.png) Jul 22, 2019 6:49:09 PM David Howerton

[Three Areas Where Surgery Centers Harbor Hidden Inefficiencies](https://blog.simplifyasc.com/surgery-centers-hidden-inefficiencies)

[ASC Operations](https://blog.simplifyasc.com/tag/asc-operations), [ASC Time Management](https://blog.simplifyasc.com/tag/asc-time-management)

 Jul 16, 2019

 The founders of industrial engineering, Frank and Lillian Gilbreth, pioneered the use of time motion studies to create more efficient methods that powered the businesses of the early 20th century. They even consulted on creating m \[...\]

[Read](https://blog.simplifyasc.com/surgery-centers-hidden-inefficiencies) 

<https://blog.simplifyasc.com/surgery-centers-hidden-inefficiencies>

- Educational / Industry

![](https://blog.simplifyasc.com/hubfs/blog%20header%20-navigating%20health%20plans%20narrow%20banner.jpg) http://www.simplifyasc.com Simplify ASC ![](https://simplifyasc.com/wp-content/themes/simplify/img/favicon/favicon-32x32.png) Jul 9, 2019 7:59:34 PM David Howerton

[Navigating the Impact of High Deductible Health Plans on Surgery Centers](https://blog.simplifyasc.com/high-deductible-health-plans-on-surgery-centers)

[Practice Management Systems](https://blog.simplifyasc.com/tag/practice-management-systems), [ASC Billing](https://blog.simplifyasc.com/tag/asc-billing)

 Jul 2, 2019

 The rise of High Deductible Health Plans has shifted the healthcare cost burden to the insurance policyholder. As more patients choose HDHPs, ASCs must learn how to navigate this change in patient responsibility. From increased pa \[...\]

[Read](https://blog.simplifyasc.com/high-deductible-health-plans-on-surgery-centers) 

<https://blog.simplifyasc.com/high-deductible-health-plans-on-surgery-centers>

[Older Posts](https://blog.simplifyasc.com/author/david-howerton/page/2)

Twitter Feed

[Tweets by SimplifyASC](https://twitter.com/SimplifyASC?ref_src=twsrc%5Etfw)

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    "addressRegion" : "TN",
    "postalCode" : "37027",
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